Kitchenaid Marketing Plan

KitchenAid Marketing Plan Marketing Principles MRKT 310 February 14, 2012 Executive Summary The KitchenAid discolouration has been somewhat for closely century and during that time they have managed to ramp up a globose reputation for pure tone products. Among the products they fracture one sticks out as an iconic item for the completed soil and thats the KitchenAid prevail mixer. The classic model is so well recognized that its project is the trademarked symbol for the spotless brand. Although the mixer itself has not changed a great deal since the 1930s, the brand has gone from beingness distributed by adit to door salesman to being shipped to stores and homes (through their website) around the world and commands close to half of the stick up mixer market. Some of KitchenAids strengths ar the longevity and superior that plurality have come to expect, as well as the ability to sew the capabilities of the mixer through the purchase of part icular(a) attachments and the wide selection of colors for some models. A strong search on Google will turn up results that mass are finding even more ways to customise their mixers through decals and painted designs on them. However, other companies like Cuisinart and Viking, are developing similar persist mixers and could threaten KitchenAids arrange in the market.

Plus, at $300 for the basic version and 26 pounds, a large portion of consumers pass it over for a smaller, easier to handle hand mixer model. Although it could be said that its pecuniary value and size is justified by the quality provided, KitchenAid would be su bject to expand its target market if it were! to offer a smaller, lighting and more inexpensive model of stand mixer. The matureness of the KitchenAid stand mixer helps to enforce its place in the market. It has been around for nearly a hundred years and has spread throughout the world, show the longevity of the brand and the product line. Its popularity has been helped by the alliances efforts to associate the brand with...If you want to get a secure essay, order it on our website: BestEssayCheap.com

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