Snacks To Go

I.Executive Summary Jill Harms is the assistant category Manager for the Nuts, Natural Snacks and Cookies year at Sathers, Inc., with a half year of experience rear her. The Sathers brand dates back to 1936, beginning with cookies while later adding candy, roughened and natural snacks to the brands offerings. Per Sathers President, William Bradfield, the political segmentationys goal is to be profitable, continue to grow, with a focus on candy. future(a) yield strategies include the growth of the nut, natural snacks and cookie return line, notwithstanding the intent is for candy to be the core fruit line. Sathers prides itself on providing value that includes product quality, variety, availability, cost, packaging and quantity. Sathers has a securities industry service with its fast distribution model that controls the product from intersection to the sell commercialize. Sathers has tar braceed the product category that Jill represents for growth, with the new Snacks to Go substantial as range of the strategy. The initial product line creation produced sales results that did not meet expectations.

Jill must eviscerate recommendations to the go withs Director of Marketing, Mike Halverson, on the future of the Snacks to Go product line, with possible course of action including new market research, a different marketing approach, adding candy or cookies, outlay adjustments or abandoning the product all to addher. II.Situational Analysis Phase 1: The Environment 1. sparing Conditions and Trends a.Candy consumption in the U.S. is on the sc rape up in the 10 year period preceding the ! case, with 16 lbs per capita in 1986 increasing to 22 lbs in 1994. b.Growth is seen in part due to an increase in societal health brain allowing more people to be rewarded with a candy product. c.Sathers both for $1.00 brand is likely to do better in piteous economic conditions. d.The majority of candy buying decisions are make at the point of purchase. e.The market research indicates that the...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay