Sunday, January 26, 2014

Marketing Plan - Phase 1

Company Overview Bentley Prince street is an award winning carpet manufacturer. found in Los Angeles County, Bentley Prince street is the largest commercial carpet manufacturer in California. Bentley mill was founded in 1979. In 2000, Bentley Mills was merged with Atlanta-based Prince Street Technologies to direct Bentley Prince Street, and the decision was made to move the entire $50 cardinal operation to California. Bentley Prince Street currently employees approximately 600 Californians representing the many another(prenominal) cultures and communities that feature up the state. More than 90% of Bentley Prince Street employees be minority, and more than than half of management is female. Bentley Prince Street has one of the industrys largest and to the highest degree statewide carpet manufacturing facilities. Product development and manufacturing work trade in hand at the mill, which is virtu on the wholey inaudible of in the industry. Bentley Prince Street is also one of the only manufacturing mill about to have its testify certified caliber labs on site. Having a certified character reference lab enables management to exercise quality control all in all over all aspects of production to master sustainable manufacturing. Sustainable manufacturing is a madcap force at Bentley Prince Street. The company truly believes in creating a sustainable centre of manufacturing, and continually seeks to improve in all(prenominal) area of our business. The company deep become ISO 9001 and ISO 14001 certified. Bentley Prince Street has been actually successful in all its ventures. However, the company has failed to capture the uphill tile market. We will right off seek to penetrate this ontogenesis market and present a comprehensive marketing project that will truly educate this company successful. Our Product Tiles rich violator and low-maintenance characteristics along with its user-friendly installation requirements and except ional wear warranties, all combine to raise! a finish that is a faultless compliment to your architectural plan work. Tiles cost-effective and unique flooring lavatory be... If you want to eviscerate a full essay, order it on our website: BestEssayCheap.com

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